The Confusion Behind Computer Advertisements :: Media

The Confusion Behind Computer Advertisements Advertising is the key ingredient to a company’s success, so it’s pretty common for a company to go to extreme levels to sell their products. â€Å"There are six basic consumer behavior decisions when it comes to creating a desire for a brand name or product. 1. Problem Recognition: The consumer decides that he or she needs something. 2. Search: The consumer gathers information about ways to satisfy this need. 3. Evaluation of Alternatives: He or she weighs the plusses and minuses of the alternatives. 4. Decision: The consumer decides what to buy. 5. Purchase: He or she buys it. 6. Post purchase Evaluation: The consumer decides whether he or she bought the right thing. In realty, human beings are resourceful enough to find what they need without ads† (Kaufman, 2004). However, ads do as much damage as it does good. Pushing more and more ads down consumers’ throat is not going to necessarily make them want to buy that product; Internet pop-up ads are a prime example. The abundance of ads is not the only problem. Many ads can be misleading in what they are really trying to sell you; Dell is a good example of misleading ads. Travis a dell computer customer writes in an Internet complaint, â€Å"we ordered a dimension 8200 series but we were late in receiving the camera kit. When we did receive the camera kit it wasn’t the right one for that computer, but Dell still wouldn’t take it back because it was already past the 30-day warranty† (Travis of Kalispell, MT, 2004). Best Buy is also guilty of using misleading advertisement, which leads to even more serious accusations. Katherine of Hartsdale (2004), NY wri tes, â€Å"for Christmas my mom bought me a Playstation 2 and several games. One of the games wouldn’t work so I tried taking it back to Best Buy.

Analysis of the Feasibility of Cultural Relativity, Ethical Subjectivism

The cultural relativity argument is based upon the following premises. (1) Societies differ in their standards of rationality on both empirical and normative aspects. (2) What counts as an empirical fact and a social fact and the bases by which societies were able to judge them as such are said to vary across societies. (3) Rationality is deeply intertwined with our cognition of the world. (4) Facts do not go beyond our capacity to know.Such assumptions lead to the conclusion that there is no such thing as a common body of social fact that corresponds to a shared human standard of cognition. If such is the case, it therefore follows that there are several bodies of fact each relative to the standards valid to the society in question. In relation to this James Rachel contends that a minimum conception of rationality requires that â€Å"we try to guide our conduct by reason while giving equal weight to the interests of each individual† (qtd in McNiven 131).The possibility of suc h is evident if one considers that (1) moral judgments must be based upon good reasons and (2) morality requires â€Å"the impartial consideration of each individual’s interests† (McNiven 131). If such is the case, it thereby follows that since a relativistic world view is based upon a conception of relative standards for the validation of social views hence a relativistic framework assumes that the different conceptions of morality [since these must necessarily be based upon the structural framework of a culture].If such is the case, such a perspective thereby fails to adhere to the second provision of a minimal conception of reality, which gives credence on the aspect of impartiality. It follows from this that cultural relativism thereby fails to meet the standards of a minimum conception of morality.2. During the last twenty years or so, a number of ethicists have found some value in ethical subjectivism, despite its flaws. How might some of its assumptions be helpf ul in making moral decisions?Ethical subjectivism is based on the assumptions that (1) there are no valid grounds to support the notion of the existence of objective moral truths and (2) moral conceptions of right and wrong are relative in nature (Mills and Polanowski 134). In a sense, ethical subjectivism may thereby be seen as enabling the renunciation of moral absolutism, which is based on the assumption that reason stands as the grounds for he formation of moral judgments.David Hume contends that such a perspective fails to account for the influence of desire in the formation of moral judgment. In relation to this, Mills and Polanowski contend that such an assumption shows the manner in which â€Å"moral ideals achieve their reality only within consciousness as the subjective product of moral valuation† (137). The importance of such is evident if one considers instances wherein rationality decrees the elimination of life whereas subjective morality opts for enabling the c ontinuance of life [e.g. cases of euthanasia].3. Gregory Pence claims the arguments against SCNT are weak. Do you agree? Why or why not?Gregory Pence claims that creating an embryo through the process of somatic cell nuclear transfer (SCNT) is deemed as problematic due to the possible harm that it may cause. Such possible harms range from those considered as enabling â€Å"harms to society or the institutions of the family† (Pence 77). The main concern however lies in its effects upon the child [physical harm as a product of birth defect and psychological harm], which is a product of the aforementioned method.At the onset, it is important to note that such harms are based upon preconceived and invalidated conceptions of possible outcomes in the future. In a sense, they may be considered as somewhat fictitious projections of possible occurrences as a result of a particular methodology that has resemblance to other methodologies that enabled or caused physical or psychological harm upon an entity. Pence, thereby argues that he failure of the aforementioned criticism may be traced to their assumption of either of the similarity of SCNT to other methodologies [e.g. cloning] which has led to the harm of entities or to the assumption that such a process will scar a child. Such assumptions [against SCNY], however, as I reckon fails to consider Pence’s arguments.Works CitedMacNiven, Don.   Creative Morality.   London: Routledge, 1993.Mills, Jon and Janusz Polanowski.   The Ontology of Prejudice.   U.S.A.: Rodopi, 1997.Pence, Gregory.   Brave New Bioethics.   London: Rowman and Littlefield, 2002.

A List of Business Degree Options

There are many different types of business degrees. Earning one of these degrees can help you to improve your general business knowledge as well as your leadership skills. The most popular business degrees can help you advance your career and secure positions that you cannot get with a high school diploma. Business degrees can be earned at every level of education. An entry-level degree is an associates degree in business. Another entry-level option is a bachelors degree. The most popular advanced degree option for business majors is a masters degree. Lets explore some of the most common business degrees earned from colleges, universities, and business schools. Accounting Degree An accounting degree can lead to many positions in the accounting and finance fields. A bachelors degree is the most common requirement for accountants who want to work in private and public firms. An accounting degree is one of the most popular business degrees. Read more about accounting degrees. Actuarial Science Degree An actuarial science degree program teaches students to analyze and assess financial risk. Individuals with this degree often go on to work as actuaries. Advertising Degree An advertising degree is a good option for students who are interested in careers in advertising, marketing, and public relations. A two-year advertising degree may be enough to break into the field, but many employers prefer applicants with a bachelors degree. Economics Degree Many individuals who earn an economics degree go on to work as an economist. However, it is possible for graduates to work in other areas of finance. Economists who want to work for the federal government will need a bachelors degree at minimum; a masters degree may be even more beneficial for advancement. Entrepreneurship Degree Although an entrepreneurship degree isnt absolutely necessary for entrepreneurs, completing a degree program can help individuals learn the ins and outs of business management. People who earn this degree often start their own company or help to manage a start-up business. Finance Degree A finance degree is a very broad business degree and can lead to many different jobs in a variety of industries. Every company relies on someone with financial knowledge. General Business Degree A general business degree is an excellent choice for students who know they want to work in business, but arent sure what types of positions they want to pursue after graduation. A business degree could lead to a job in management, finance, marketing, human resources, or a number of other areas. Global Business Degree The study of global business, or international business, is important with increasing globalization. Degree programs in this area teach students about international business and management, trade, and growth strategies for international organizations. Healthcare Management Degree A health care management degree almost always leads to a management career in the health care field. Graduates may supervise employees, operations, or administrative tasks at hospitals, senior care facilities, physicians offices, or community health centers. Careers are also available in consulting, sales, or education. Hospitality Management Degree Students who earn a hospitality management degree could work as the general manager of an establishment or specialize in a specific area, such as lodging management, food service management, or casino management. Positions are also available in travel, tourism, and event planning. Human Resources Degree A human resources degree usually leads to work as a human resources assistant, generalist, or manager, depending on level of degree completion. Graduates may choose to specialize in a particular area of human resources management, such as recruiting, labor relations, or benefits administration. Information Technology Management Degree Students who earn an information technology management degree often go on to work as IT managers. They may specialize in project management, security management, or another related area. International Business Degree Graduates with an international business degree are most welcome in our global business economy. With this type of degree, you can work in a variety of businesses in a number of different industries. Popular positions include market researcher, management analyst, business manager, international sales representative, or interpreter. Management Degree A management degree is also among the most popular business degrees. Students who earn a management degree usually go on to supervise operations or people. Depending on their level of degree completion, they may work as an assistant manager, mid-level manager, business executive, or CEO. Marketing Degree People who work in the marketing field usually have at least an associates degree. A bachelors degree, or even a masters degree, is not uncommon and is often required for more advanced positions. Graduates with a marketing degree typically work in marketing, advertising, public relations, or product development. Nonprofit Management Degree A nonprofit management degree is an excellent choice for students who are interested in working in supervisory positions in the nonprofit arena. Some of the most common job titles include fundraiser, program director, and outreach coordinator. Operations Management Degree An operations management degree almost always leads to a career as an operations manager or top executive. Individuals in this position are responsible for overseeing almost every aspect of a business. They may be in charge of people, products, and supply chains. Project Management Degree Project management is a growing field, which is why many schools are beginning to offer project management degrees. A person who earns this degree can work as a project manager. In this job title, you would be responsible for overseeing a project from conception to end. Public Relations Degree A bachelors degree in public relations is usually the minimum requirement for someone who wants to work as a public relations specialist or public relations manager. A public relations degree can also lead to careers in advertising or marketing. Real Estate Degree There are some positions in the real estate field that do not require a degree. However, individuals who would like to work as an assessor, appraiser, agent, or broker often complete some type of schooling or degree program. Social Media Degree Social media skills are in high demand. A social media degree program will teach you how to use social media and will also educate you about brand strategy, digital strategy, and related topics. Grads commonly go on to work as social media strategists, digital strategists, marketing professionals,  and social media consultants. Supply Chain Management Degree After graduating with a supply chain management degree, students usually find a position overseeing some aspect of a supply chain. They may supervise the procurement of the product, production, distribution, allocation, delivery, or all of these things at once. Taxation Degree A taxation degree prepares a student to do taxes for individuals and businesses. It is not always necessary to have a degree to work in this field, but formal education can help you earn certifications and give you the academic knowledge needed for most advanced positions in accounting and taxation. More Business Degree Options Of course, these are not the only degrees available to you as a business major. There are many other business degrees worth considering. However, the above list will give you somewhere to start.